Specialist Door Solutions (SDS) has officially unveiled a refreshed brand identity that underscores its strategic commitment to the healthcare sector.
With the introduction of the tagline ‘The Healthcare Door Specialist’, SDS is reinforcing its role as a leading provider of tailored door systems designed specifically for hospital and clinical environments.
The rebrand reflects the company’s sharpened focus on addressing the unique challenges of healthcare estates through expert design, specification and delivery of compliant, high-performance doorsets.
'This subtle change to our brand is a statement of intent,' said Russell James, strategic partnership director at SDS. 'We operate in a busy marketplace and we need to cut through the noise to highlight our value as a healthcare specialist.'
The rebrand goes beyond visual changes. In 2023, SDS launched The Hub – a dedicated innovation and events space in central London – aimed at fostering collaboration among healthcare design and construction professionals. Events at The Hub, such as February’s inaugural NHS Fire Safety Forum, have proven the space’s value in bringing together key stakeholders to address critical issues facing healthcare estates.
SDS is also playing an active role in shaping the future of healthcare infrastructure. As a key partner in the New Hospital Programme (NHP), the company is consulting on the specification of advanced doorsets for next-generation hospital projects. In parallel, SDS contributes to Future Healthspaces, a collaborative initiative linking manufacturers and contractors across the healthcare construction ecosystem.